Business students in the spotlight at the Vanier Marketing, Accounting, Finance and Communications Case Challenge

The event featured three distinct case competitions designed to reflect key areas of business practice:

A Corporate Finance/Accounting Case where students analyzed the financial statements of a Canadian company to assess performance and propose strategic recommendations.

A Live Marketing Case where a Canadian company outlined a real marketing challenge for students to solve through marketing strategies presented directly to the client.

A Marketing Communications Case where students showcased their inventiveness by developing a communications campaign to address a specific marketing communications challenge.

Case competitions allow participants to demonstrate their knowledge and professionalism while gaining feedback from industry experts. Multiple teams from 7 CEGEPs worked in isolation on their cases then made their presentations to the judges and members of the wider business and CEGEP community.

Congratulations to the winning teams.

Marketing Live Case Challenge  

• Gold: Cégep André-Grasset
• Silver: Vanier College (Ethan Harrison, Mikaela Clément, Emmanuella Karras)
• Bronze: Collège Ahuntsic 

Finance & Accounting

• Gold: Vanier College (Aissa Miller, Micaela Naedene Ong, Parmeet Kaur Gahunia)
• Silver: Vanier College (Team 2: Megan Quintal, Matina Panopalis, Selena De Sousa)
• Bronze: Heritage College

Marketing Communications

• Gold: Cégep André-Grasset
• Silver: Cégep André-Grasset
• Bronze: Vanier College (Team 2: Brendon Audigé, Angelica Di Caprio, Brian Theloma) 

The competition is made possible through the generous support of sponsors including the Vanier College Foundation, BMO, Praxar, MadeGood, and Stukent, whose contributions support experiential learning opportunities for these students.