Leave No Dream Behind – an inspiring message for adult learners

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Vanier College is pleased to announce a new strategy for building the image and publicizing Vanier Continuing Education and the Vanier Language School. “Leave No Dream Behind” is the new message coming from Vanier Continuing Education in a campaign that highlights stories of graduates of adult education programs and language courses. In a series of videos, graduates underline how the competencies they acquired and the certifications they obtained at Vanier helped them access the job market and find jobs in their chosen fields. Above all, they describe how their program and Vanier College Continuing Education helped them make their dreams come true.

The campaign aims to advertise programs and courses and promote the advantages of Continuing Education and the Language School.  New advertising materials include short informative and motivational videos, photos of graduates, advertising material for print and social media, website banners, radio messages, billboards on several Metro station platforms, new program postcard descriptions, and inspirational wall visuals in the Continuing Education areas on both main St-Laurent campus and the new Parc-Ex Campus.

The videos, in particular, demonstrate the impact of Continuing Education programs on graduates’ lives and the advantages of studying at Vanier. The graduates featured in the videos describe how their Continuing Education experience at Vanier gave them confidence, taught them skills, and earned them the certification they required to improve their lives and their careers. The list of advantages include short, intensive programs, a choice of full-time day or evening, as well as part-time programs, teachers with experience in the professions they teach, well-designed programs, excellent facilities, and valuable internships.

“This campaign underlines the importance of Continuing Education and the role it plays in supporting adult learners and in helping new immigrants integrate into Quebec society. Indeed Continuing Education helps them gain educational credentials recognized in Quebec, and access the job market in areas that inspire them. In this way, Continuing Education allows them to fully integrate and play their role as citizens,” says Anne Marie Lemay, Dean of Continuing Education and Community Services.

The “Leave No Dream Behind” campaign was gradually deployed on various platforms during summer 2019. During fall 2019 and winter 2020, the videos will also be available on the Vanier website and will be distributed on various social media platforms.