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Business Administration: Marketing

  • Program type

    Career

  • Length

    3 years

  • Program category

    Business technologies

  • Admission

    Autumn

  • Work-Study program

    Eligible

Apply now
Vanier's Business Administration Marketing stream prepares students for careers in digital and product marketing, public relations, sales and more.

This programs covers the core principles of business with a focus on Marketing topics like consumer insights, market analysis, e-commerce and social media strategy. Students apply theory to real-world scenarios through case studies, simulations and industry projects, culminating their studies with a 4-week internship. Graduates of the program leverage their knowledge to drive strategic decision-making, bolster client relations and grow revenue across industries.

Why choose this program?

  • Build expertise in key areas like market research, digital media, client relations and sales
  • Gain practical experience through case studies, simulations and an internship
  • Develop soft skills like creativity, leadership, communication and teamwork
  • Explore international exchange and internship opportunities in France, Belgium or Namibia
See the course list
RELATED PROGRAMS

Business Administration: Accounting

Career perspective

A DCS in Business Administration: Marketing stream prepares you for the following jobs and more:

  • Social media coordinator
  • Content Marketing Copywriter
  • Digital Marketing Coordinator
  • Public Relations (PR) Assistant
  • Sales and Marketing Analyst
  • Product Marketing Assistant
  • Event Marketing Coordinator
  • Sales Representative
University studies?

It's possible to continue on to university from this program. Vanier students should consult with an academic advisor to know the prerequisites for their chosen program.

Contact

Business AdministrationCoordinator
Business AdministrationT. 514.744.7500 x 6004
Send email

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