Business Administration

In this program, students delve into the core principles of business while exploring specialized areas in one of two streams: Accounting or Marketing. Going beyond traditional lectures, the program integrates experiential learning, case studies, simulations, and industry projects. Students apply theory to real-world scenarios, building critical thinking, problem-solving, and creativity. They also develop key soft skills—communication, leadership, teamwork, and adaptability—essential for today’s dynamic business environment.

Accounting stream

Graduates of this program stream pursue fulfilling careers in accounting and finance across various organizations, working in digital settings to support financial management and decision-making. They provide essential services in finance and accounting, focusing on data management, daily transactions, and financial analysis. These roles are key stepping stones for career growth in the accounting and finance sector.

Marketing stream

Students of this stream learn key data analysis skills and develop the capacity to align organizational resources with marketing opportunities. Graduates leverage their skills to drive decision-making, brand awareness, and revenue growth across industries.