401-200-VA, Marketing
Marketing is an exciting and dynamic area of business activity that is increasing its importance as the marketplace becomes more competitive. Students will be introduced to the marketing function and examine in detail the role it plays in today’s marketplace. The marketing mix which encompasses the Product, the Price, the Place and the Promotion will be studied in depth. The student will gain valuable insight into various marketing strategies used to entice consumers into purchasing a certain brand of product. (How did we do in marketing our Marketing course to you?)