They’ve been gearing up for this challenge since September, and the Vanier Team is ready for the 2016 Vanier College BDC Case Challenge, the primary annual event for marketing students in Canada. This year 32 teams from colleges across the country will vie for the top place honours on February 13-14, 2016, in this unique national, bilingual, college-level case competition.

“Participating in case competitions like this one gives our students the confidence and ability to go and pursue entrepreneurial endeavours when they graduate,” indicates Case Challenge organizer, David Moscovitz.  Earning a spot on a competing team is no mean feat, and throughout the fall, Vanier marketing students vied for a spot on the College Team. In December the selection was made and the 2016 Vanier Team consists of students Andrea Baaco, Chloé Barreau, Sabina Khan and Seham Allison as well as David Moscovitz, Head Coach and Peter Vogopoulos, Assistant Coach.

Case competitions demand creativity, knowledge, clear thinking, and good presentation skills. During the competition students, in teams of three, are isolated for three hours to analyze a marketing problem they have never seen before, create a Power Point presentation then present a marketing plan before a panel of judges.  The teams are judged on the practicality and value of their solutions, and the quality of their presentations.

Round One of the 2016 competition will take place on Saturday, February 13, 2016, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:00 AM and run until 5:00 PM on Saturday.  Because of the large number of participants, there will be three theatres of eleven presentations on Saturday.  That evening, the top two teams from each of the three theatres will be announced at a gala dinner at 7:00 PM.  These top six teams will then go on to compete Sunday morning, February 14, 2016, following which, an awards luncheon will take place.

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