If you wanted an idea of where Marketing is headed in the future, teams of top business students from across Canada who competed in the 7th Annual Vanier College BDC Case Challenge were the next best thing to a crystal ball. The 2012 competition was the biggest ever with 30 teams from across Canada competing this past weekend, February 11-12.
Every province from British Columbia to Newfoundland was represented by topnotch students, many of whom won local competitions in their college or province in order to compete in this unique and prestigious college event. The standards are high and the contest is a great proving ground for the competitors. Yet in spite of its competitive aspect, the event remains one that is based on developing long-term networking across Canada and sharing marketing trends and tactics.
ScotiaBank Award winners
This year’s ScotiaBank award winners are: Cégep régional de Lanaudière à Joliette, Collège de Valleyfield, Collège Lionel-Groulx, Okanagan College, Langara College, Centennial College, Mohawk College, St. Lawrence College, Cornwall, and Algonquin College. These were the top nine teams in Saturday’s competition.
Three top teams: Mohawk College, Collège Lionel-Groulx, Okanagan College
Six teams analyzed a new case and presented a second time on Sunday morning in the finals, and the First Place winners of the 2012 Vanier College BDC Case Challenge were Darcy Oberling, Ashley Moras, and Richard Kovacs, with their coach Mark Valvasori from Mohawk College in Hamilton, Ontario. Second place honours went to Collège Lionel-Groulx and third place to Okanagan College (British Columbia). The other three teams in the finals were Langara College, Cégep régional de Lanaudière à Joliette and Collège de Valleyfield.
Outstanding Vanier Team
Vanier College is also very proud of its own team consisting of Delissa Duncan, Julia Ferreira, Gregory Rochas and alternate Cassandra Milonas, coached by David Moscovitz and Jessica Andrews. Their outstanding presentation made it clear that any company would be lucky to have these students working for them.
More than academics
It may seem the Vanier College BDC Case Challenge is mostly about winning, but it’s about far more than that. The Challenge not only demands but it also obtains a high standard for excellence in the students’ marketing presentations and, for many participants, is the highpoint of their studies– it’s a demanding academic challenge combined with a trip to Montreal and the chance to network and make new friends.
A spirit of camaraderie and support
“This year’s Case Challenge was not only the biggest ever,” says principal organizer, David Moscovitz, Coordinator of the Vanier Business Administration Program, “but there was a very special spirit and camaraderie among all the teams – they worked hard competing against one another but they also made friends with other teams. It seems each year the teams are more impressive. The presentations get more professional and more sophisticated. Even the judges and coaches learn from this competition.”
Principal Sponsor BDC
BDC is the principal sponsor of the Case Challenge. Canada’s business development bank, BDC, puts entrepreneurs first. With 1,860 employees and 102 business centres across the country, BDC offers financing, subordinate financing, venture capital and consulting services to 29,000 small and medium-sized Canadian companies whose success is vital to our nation’s economic prosperity.