When 28 teams from colleges across Canada head to Vanier College to participate in the 8th Annual Vanier College BDC Case Challenge, February 8-10, 2013, all roads truly will lead to Montreal. From a small local event created in 2005, the Case Challenge has grown into one of the most prestigious, national bilingual case challenges in the country that brings together the top three Marketing students in colleges from every area of Canada.
A unique opportunity for students, businesses and universities
“People in education and in business praise the Case Challenge for its professionalism and for the excellent networking opportunities it offers,” states David Moscovitz, Case Challenge organizer. “Sponsors, companies and universities are interested because they see the competition as a good place to recruit top students for their companies and their programs. Businesses want to be involved because they are looking to find future employees.” The competition is certainly a window on up and coming future marketers. Indeed during a case competition, participating teams have three hours to analyze a thorny never-seen-before business problem, then devise and present a marketing plan. It’s a situation that highlights creativity, ingenuity, presence of mind and professionalism of the competitors.
Competing Cegeps and Colleges for 2013 Case Challenge
The colleges and cegeps signed up this year are Cégep André Laurendeau, Collège Lionel-Groulx, Cégep régional de Lanaudrière à Joliette, Collège Ahuntsic, Collège de Valleyfield, Collège Édouard-Montpetit, Dawson College, John Abbott College and Vanier College from Québec; Algonquin College, Centennial College, Durham College, George Brown College, Humber College, Mohawk College, Seneca College, Sheridan College Institute of Technology and Advanced Learning, St Lawrence College, Cornwall, St Lawrence College, Kingston, from Ontario; Red River College from Manitoba; SAIT Polytechnic from Alberta; Okanagan College, Langara College and Sprott-Shaw Community College from British Columbia; New Brunswick Community College, St. John, New Brunswick; Holland College from Prince Edward Island; Nova Scotia Community College from Nova Scotia; and College of the North Atlantic from Newfoundland.
Round One of the 2013 competition will take place on Saturday, February 9, 2013, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:30 AM and run until 4:30 PM on Saturday. Because of the large number of participants, there will be three theatres of nine presentations on Saturday. That evening, the top three teams from each theatre will be announced at a gala dinner at 7:00 PM. These six teams will then go on to compete Sunday morning, February 10, 2013, following which, an awards luncheon will take place.
BDC Principal Sponsor
BDC is the principal sponsor of the Case Challenge. Canada’s business development bank, BDC, puts entrepreneurs first. With 1,860 employees and 102 business centers across the country, BDC offers financing, subordinate financing, venture capital and consulting services to 29,000 small and medium-sized Canadian companies whose success is vital to our nation’s economic prosperity.