A daunting panel of experts from business, industry and education will sit on the jury evaluating contestants from across Canada at the 13th Annual Vanier College BDC Case Challenge on February 10 and 11, 2018. The judges size up the next wave of young talent in marketing coming from 24 colleges across the country, all aiming for top place honours in this unique national, bilingual, college-level case competition.
“Case competitions like this allow students to gain the confidence to pursue marketing and entrepreneurial endeavours when they graduate,” indicates Case Challenge organizer, David Moscovitz. “Students must develop on their creativity and marketing skills and it’s not easy to gain a spot on a competition team.” Congratulations to the 2018 Vanier BDC team seen in the photo: Isaiah Paul-Cole, Krystal Milo, Dylan Papineau and Isabella Mirasola, with Head Coach David Moscovitz and Peter Vogopoulos, Assistant Coach.
What’s the challenge in a case competition? It’s to analyze a never-before-seen business problem and create a winning marketing strategy, in only three hours. It’s not for the faint of heart! Quick and clear thinking, courage and creativity, and a can-do attitude are the hallmarks of the best presenters who stand and deliver before a panel of invited experts from business, industry and education.
Round One of the 2018 competition will take place on Saturday, February 10, 2018, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:00 AM and run until 4:00 PM on Saturday. Because of the large number of participants, there will be three divisions of nine presentations on Saturday. That evening, the top two teams from each of the three divisions will be announced at a gala dinner at 7:00 PM. These top six teams will then go on to compete Sunday morning, February 11, 2018, following which, an awards luncheon will take place.
This year’s judges, all education, business and industry professionals from across Canada, include: Carolyn Di Murro, Partner, Eptix Electronics; Giovanni Di Girolamo, Sales Management Consultant, Lecturer, McGill University, HEC ; Constantina Ioannou, Senior Relationship Manager, Franchising Scotiabank; Bryan Barbieri, Professor, Marketing, John Molson School of Business, Concordia University; Roy Toffoli, Professor, Marketing, UQAM; Julie Ricard, Senior Advisor, Strategy and Development, Executive Education Center, UQAM; Melissa Di Paola, Specialist, National Executive Communications-Deloitte; Bruno Delorme, Professor and Lecturer, McGill University, Concordia University and Marianopolis College, Jane Sommerville, Business Consultant Integrated Sales and Marketing, BDC; Angie Petrogiannis, Branch Manager, Scotiabank; Pier-Olivier Migneault, Vice President Business Development, BDC; and Joe Astorino, Small Business Development Manager, Scotiabank.
The Business Development of Canada is the principal sponsor of the Case Challenge
Canada’s business development bank, BDC, puts entrepreneurs first. With almost 2,000 employees and more than 100 business centres across the country, BDC offers loans, consulting services, growth and business transition capital, securitization, as well as venture capital to more than 30,000 small and medium-sized companies. Their success is vital to Canada’s economic prosperity. To learn more, please visit www.bdc.ca.