It is with pride that Vanier College announces its 13th annual Vanier College BDC Case Challenge that will take place on Saturday, February 10th and Sunday, February 11th, 2018. Twenty-seven colleges and cegeps will be in Montreal for the weekend activity that has become one of the most prestigious collegiate marketing case competitions in Canada.
“We are so pleased to see the evolution of the Case Challenge over the years,” says David Moscovitz, Vanier team coach and organizer of the marketing competition. “As the business and marketing environments have changed due to the growing influence and use of digital technology as well as social media, it’s been interesting to see students adapt and devise more sophisticated and creative plans to reach potential markets. The Case Challenge is an ideal window onto a new generation of future marketers who still thrive on the inspiration the competition offers them.”
The colleges and cegeps signed up this year are Cégep André-Laurendeau, Cégep régional de Lanaudière à Joliette, Champlain College, St‐Lambert, Collège Édouard‐Montpetit, Dawson College, John Abbott College, Vanier College, Collège Ahuntsic, Collège Montmorency, Collège Bois-de-Boulogne and Cégep de Drummondville from Québec; Algonquin College, Centennial College, Durham College, George Brown College, Fanshawe College, Niagara College, Seneca College, Sheridan College, St Lawrence College – Brockville, and St. Clair College of Applied Arts and Technology, from Ontario; Red River College from Manitoba; Okanagan College from British Columbia; New Brunswick Community College (St. John), from New Brunswick; Nova Scotia Community College – Ivany, and Nova Scotia Community College – Kingstec, from Nova Scotia; and College of the North Atlantic from Newfoundland.
The BDC is proud to be a long-time partner of this Case Challenge. “We believe in the importance of supporting youth education and playing an active role in helping students gain practical presentation skills and apply their marketing knowledge. It’s a great way to learn while having fun,” stated Michel Bergeron, Senior Vice President, Marketing and Public Affairs at BDC.
As well, the Scotia Bank, a Gold Sponsor of the Case Challenge, is also the distributor of the Scotia Bank Awards given to the top two teams of each division. The Scotia Bank Awards are announced at a gala dinner on Saturday night and those teams go on to compete in a final round on Sunday for the Vanier College BDC Awards.
Round One of the 2018 competition will take place on Saturday, February 10, 2018, at the Marriott Courtyard Hotel (Montreal Airport), 7000 Place Robert-Joncas, (514-339-5333). Presentations begin at 10:00 AM and run until 4:00 PM on Saturday. Because of the large number of participants, there will be three divisions of nine presentations on Saturday. That evening, the top two teams from each of the three divisions will be announced at a gala dinner at 7:00 PM. These top six teams will then go on to compete Sunday morning, February 11, 2018, following which, an awards luncheon will take place.
The Business Development of Canada is the principal sponsor of the Case Challenge.
Canada’s business development bank, BDC, puts entrepreneurs first. With almost 2,000 employees and more than 100 business centres across the country, BDC offers loans, consulting services, growth and business transition capital, securitization, as well as venture capital to more than 30,000 small and medium-sized companies. Their success is vital to Canada’s economic prosperity. To learn more, please visit www.bdc.ca.