|
|
|
Audience
The scholarly publication is
geared toward researchers, scholars and professors. The articles
in a scholarly publication are written for a specialized audience
familiar with the rigid format and specialized language of the
discipline.
Trade sources are written for industrial and professional users.
Trade sources provide more hands on information to their audience,
whereas scholarly publications provide more academic, research-orientated
information.
Popular and Substantive News and Special Interest are geared
toward a general audience with a basic education. The reader
is assumed to not have any background or knowledge of the topic.
Sensational audiences are deemed to be rather gullible. There
is no level of education assumed and the publication is geared
toward a very basic education. |
