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Students in teams
of three have three hours to analyze and present viable marketing
solutions to real business case examples in front of a panel
of judges. They are graded on the quality and practicality of
their proposed solutions, along with the quality of their presentation
styles.
This year Vanier,
John Abbott, Champlain, and Dawson from Quebec and Seneca, Centennial,
Saint-Lawrence and Algonquin from Ontario, will send competitors
for the gruelling two-day event.
In 2008 well
be looking to expand the competition to include more colleges
from Québec and elsewhere in Canada, says David
Moscovitz. |

BDC Case Challenge Coordinator, David Moscovitz
in a photo taken during last year's competition. |